Period Piece PSA
Awards: One Show Young Ones, 2022 - Shortlist x 4 User-Generated Content
64% of menstruators have trouble affording period products yet people and lawmakers shrug away from even addressing it as a problem. Since people act like the present is a period drama, we leaned into it. In collaboration with PERIOD.org — we created a film and TikTok tracks that act as satirical commentaries and embolden people change.
Created at TBWA\Chiat\Day LA
Press: ADWEEK, AdAge, LBB, The Drum, Shots, BrandEquity, ShootOnline